AMD has announced a partnership with Square Enix studio Crystal Dynamics and that will bring gamers unprecedented realism.
The first step is : TressFX Hair engine.
Seam the TressFX is not exclusive to AMD and it works on any DirectX11 card, like: Order-Independent Transparency (OIT) or High Definition Ambient Occlusion (HDAO).
Also the TressFX will really be able to benefit from high DirectCompute performance.
Read more and see sample shots posted to AMD blog.