For the Pantone Colour of the Year selection process, colour experts at the Pantone Colour Institute comb the world looking for new colour influences, from the entertainment industry to fashion, travel destinations and socio-economic conditions. Influences can also stem from new technologies, materials, textures, social media platforms and even upcoming sporting events that capture worldwide attention.
Then towards the end of each year, a defining colour for the forthcoming year – better known as the Colour of the Year – is announced. The new 'It' colour is typically announced in early December.
You can see every single Pantone Colour of the Year from 2000 – 2023 on this website.