News : Google Ads Data Collection Policy: Avoid Account Suspension (2026)

News : How much does a Romanian freelancer keep from 100 EUR AdSense revenue?

How much does a Romanian freelancer keep from 100 EUR AdSense revenue?

• There are two taxes involved:
  • 30% withheld in the United States (no treaty reduction for AdSense), not YouTube where is 10%
  • 10% income tax in Romania, applied only to the money actually received
• Because there is no other income:
  • No CASS (health contribution)
  • No CAS (pension contribution)
• Step-by-step for 100 EUR example:
  • Gross AdSense revenue: 100 EUR
  • US withholding: 30% of 100 EUR = 30 EUR
  • Amount received in bank account: 100 EUR - 30 EUR = 70 EUR
  • Romanian income tax: 10% of 70 EUR = 7 EUR
  • Final net amount kept: 70 EUR - 7 EUR = 63 EUR
• Summary:
  • Gross: 100 EUR
  • US tax (30%): -30 EUR
  • Received: 70 EUR
  • Romanian tax (10%): -7 EUR
  • Net kept by freelancer in Romania: 63 EUR

This does NOT mean AdSense is a bad business in general.

• AdSense becomes profitable when:
  • you have high traffic
  • you have consistent monthly revenue
  • you earn hundreds or thousands of euros per month
• At 100 EUR, the taxes look huge.
• At 1,000 EUR, you already keep around 630 EUR, which is a completely different situation.

To earn 1,000 EUR per month with AdSense, you need:

• 100,000 – 500,000 pageviews per month (depending on RPM)
• CTR between 0.5% and 2%
• RPM between 3 and 10 EUR
• real and consistent traffic
• high‑quality content